Is Your Veterinary Website a Crouton?

You have a website, but you’ve been so busy running your practice that you haven’t touched your website in several months, a year or longer. Sound familiar?

Why should your veterinary website be a high priority?

Consider how likely it is for new prospects to research your veterinary practice online before they set foot in your office. It’s your website that has the power to make a good first impression. This won’t happen if your website is stale.

When too much time passes without updating the layout of your site and the content within it, you risk leaving potential clients with the impression that your practice is also out of date and out of touch, putting your practice out of mind.

And don’t forget about mobile browsing! Your clients are now mobile consumers and they want easy access to information and they want it on multiple types of devices – whether that’s a tablet, a smartphone or a desktop computer. Is your veterinary website mobile friendly?

Telltale signs your website is a crouton:

You can’t remember the last time you updated your site – Your layout, which was popular a few years back most likely looks and feels outdated now.
You don’t have any multimedia features – Did you know people are 43X more likely to stay on your website to watch a video about your practice?
You have outdated blog posts, news or events – Old dates are a dead giveaway to clients that your website is no longer current and they’ll likely look elsewhere for the information they need.
You reference products or service you no longer provide – Yikes!
Your site doesn’t show up properly on smartphones or tablets – Did you know projections show that mobile browsing will surpass desktop browsing by 2014?
Your site doesn’t show up in search engines – Search engines rank sites higher if they are regularly updated and if their content has been optimized for search engines.

Stay fresh with a WebDVM4 veterinary website!

Imagine your team could:

Rank higher in search results so pet parents find you first
Book more appointments with a website that’s accessible to mobile users
Manage all your marketing simply and efficiently, with a clear plan and tools that work
Educate your clients with helpful pet health information that comes from you – not the Internet

With a WebDVM4 veterinary website, you’ll have the tools you need to deliver an effective website, attracting new local clients online and supporting your existing loyal customers.

Let us do the heavy lifting. Give us your vision and we’ll turn it into a website that will work for you and reflect your practice’s unique personality. Here’s how:

All WebDVBM4 veterinary websites are mobile-friendly and search-friendly

We’ll start with a design that looks and feels just like your practice, supported by built-in marketing features such as blogs, forms, calendars and social media integration.
Behind the scenes, your team can easily customize pages to reflect your local flavor, which is great for search engines AND your website visitors.
Each week, our team provides training, online marketing strategies, new client education content and ongoing support.

Learn more about how you can set your practice apart from the competition by requesting your free personal walk-through today, with specific tips and ideas to help you boost your website results.